Journey
Retention
Cohort retention for the last 30 days. Daily cohorts based on each visitor's first-seen period.
Cohorts
28
Avg. day-1 retention
16.6%
Of cohort still active in period 1
Avg. day-4 retention
18.5%
Of cohort still active in period 4
New visitors in window
338
Cohort retention
Each row is a cohort of visitors first seen in that period. Each cell shows the percentage of that cohort still active in the corresponding subsequent period. Period 0 is always 100% (the cohort's own first period).
| Cohort | Users | Day 0 | Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | Day 6 | Day 7 | Day 8 | Day 9 | Day 10 | Day 11 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jul 1 | 10 | 100% | 10% | 20% | 40% | 10% | 20% | 10% | 10% | ||||
| Jul 2 | 15 | 100% | 7% | 27% | 33% | 7% | 20% | 7% | 7% | ||||
| Jul 3 | 3 | 100% | 67% | 33% | |||||||||
| Jul 4 | 8 | 100% | 25% | 25% | 13% | 38% | 13% | ||||||
| Jul 5 | 8 | 100% | 13% | 13% | 13% | 13% | 13% | ||||||
| Jul 6 | 6 | 100% | 17% | 17% | 17% | 17% | 17% | ||||||
| Jul 7 | 13 | 100% | 38% | 8% | 15% | 15% | 15% | 23% | 8% | ||||
| Jul 8 | 12 | 100% | 25% | 17% | 8% | 8% | 17% | 8% | 8% | 8% | 8% | ||
| Jul 9 | 10 | 100% | 10% | 20% | 20% | 10% | 20% | 10% | 10% | ||||
| Jul 11 | 12 | 100% | 8% | 8% | 17% | 17% | 25% | 8% | 17% | ||||
| Jul 12 | 11 | 100% | 18% | 27% | 9% | 27% | 9% | 9% | 9% | 18% | 9% | ||
| Jul 13 | 9 | 100% | 33% | 44% | 11% | 22% | |||||||
| Jul 14 | 10 | 100% | 20% | 10% | 10% | 10% | |||||||
| Jul 15 | 15 | 100% | 7% | 7% | 13% | 33% | 13% | 27% | 7% | 13% | 7% | ||
| Jul 16 | 13 | 100% | 15% | 23% | 8% | 15% | 46% | 8% | |||||
| Jul 17 | 13 | 100% | 8% | 31% | 8% | 15% | 8% | 15% | 23% | ||||
| Jul 18 | 10 | 100% | 20% | 30% | 20% | 10% | 30% | 20% | 20% | 10% | |||
| Jul 19 | 14 | 100% | 7% | 7% | 14% | 14% | 7% | 14% | 14% | 7% | 21% | ||
| Jul 20 | 9 | 100% | 44% | 33% | 11% | 33% | |||||||
| Jul 21 | 10 | 100% | 10% | 10% | 10% | 30% | 30% | 50% | |||||
| Jul 22 | 8 | 100% | 13% | 13% | 13% | 25% | 13% | 25% | |||||
| Jul 23 | 9 | 100% | 11% | 11% | 11% | 33% | |||||||
| Jul 24 | 14 | 100% | 7% | 7% | 21% | 7% | 50% | ||||||
| Jul 25 | 8 | 100% | 13% | 38% | 25% | 50% | |||||||
| Jul 26 | 16 | 100% | 6% | 13% | 50% | ||||||||
| Jul 27 | 14 | 100% | 57% | ||||||||||
| Jul 28 | 16 | 100% | 69% | ||||||||||
| Jul 29 | 28 | 100% |